His real name is Jorge Mendez aka Sallam Saraff. He is a famous Business Executive, who was born on May 11, 1980 in Tanzania. Music executive also referred to as “Mendez” who is best known as the CEO of SK Entertainment. He is also famous for being the manager of Tanzanian hip-hop stars Diamond Platnumz and A.Y. According to Astrologers, Sallam SK's zodiac sign is Taurus.

Sallam has been able to a personal brand for himself without linking it to diamond and has over 1 Million followers on Instagram alone. He and Diamond Platnumnz have been able to conquer and penetrate the African music industry.