Asa Asika is a Nigerian Talent Manager, best known as Davido's manager, and the co-founder of The Plug (subsidiaries; The Plug Entertainment, The Plug Music, and Plug Sports) and Mainland Block Party. Asa Asika was born on 14 August 1990,[1] and is the oldest out of three siblings. His mother, passed on when he was seven years.

Davido is currently the most followed African artist on Instagram and happens to be the most paid celebrity/post.